New Traffic at Fairgrounds Sale

Ski Company

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Lower-funnel digital tactics increase awareness and sales at annual event.

services

Digital Marketing

challenge

The Ski Company came to Digital Hyve with the goal of increasing general awareness and driving incremental foot traffic to their upcoming annual NYS Fairgrounds sale. So, we set out to reach customers who are more likely to take the next step in the buying process. 

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solution

To get our ads in front of more qualified leads, we optimized our campaigns through the elimination of under performing tactics and shifted budget toward lower funnel tactics in order to reach those customers that were more likely to take the next action in the buying process. We found a winning combination with Google Ads, Facebook Ads, and Display banners.

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8%

increase in sales YoY

48%

increase in new users YoY

5%

increase in average pages per session YoY

results

Our combined tactics of Google Ads, Facebook Ads, and Display banners resulted in:

Next Project

dramatic increase in ticket sales