boosting bachelor’s degree interest

Syracuse University

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Highly targeted campaign boosts program inquiries 1,189% year over year.

services

Digital Marketing

challenge

With a gorgeous campus in the heart of New York State, Syracuse University (SU) is a private research University of extraordinary academics, distinctive offerings, and an undeniable spirit.

University College of Syracuse University wanted to up the number of students enrolling in their Bachelor of Professional Studies program.

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solution

Through targeted digital marketing efforts, we advertised a message that New York State residents were eligible for a 50% discount off their tuition, and could obtain this degree completely online. We focused our ads on a very targeted audience within a specific age range who lived within a certain radius of Syracuse University’s campus.

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494,785

impressions

2,720

clicks to site

199,565

reach

1,189%

increase in inquiries

results

The results of our highly targeted campaign spoke for themselves. Not only did the ads drive more impressions and more traffic, that traffic led to a 1,189% increase in inquiries year over year.

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