Rochester Website Design and Development Agency Process



What makes us different?

Integrity, transparency, and a passion for excellence. These core values flow through all the services we offer, and our website design and development is no exception. We take you with us through every step of the process, so you can walk away with a final product that embodies your brand and meets your specific needs.

A website is more than just a source of information. In today’s digital age it’s the main vehicle used to tell your brand’s story. Any digital advertising you do leads back to this home base. As the central hub of your brand that houses all your products and services, you want your website to be as organized and efficient as possible. A badly designed and disorganized website tells a confusing story.

Every brand has a different story to tell, and every client has a different set of needs and challenges that need to be addressed. We take the time to discover what a client’s brand means to them, and what they’re trying to accomplish with their website. That means no cookie-cutter templates.

Every website we design is a unique, responsive solution. Our cutting-edge technology and the ability to adapt to client’s needs allow us to develop customized websites focused on user experience and increasing user engagement. We are constantly evolving so we can meet every challenge with the best possible solutions.


Discovery Phase

To design a top-notch website, we need to get to know you and your brand. A kick-off meeting allows us to understand your needs and the challenges your brand is facing. Together, we map out what you want to see in your new website.

In return, we provide you with a solution and a tailored time-line. This is included in a creative brief that outlines every step of the process as well as a projected launch date. We never leave our clients in the dark. Instead, we invite you to come with us on the design journey. We believe that communication is the key to success, and this is something we implement both internally with our employees, and externally with our clients.


Design Phase

Every good website should have a strong foundation. We start from the bottom layer with wireframes to ensure that each element of your website will work together efficiently, providing the best possible user experience across multiple devices. Functionality always comes first. Then, we move on to design to capture the feel and message you want your brand to convey.


Coding & Development

Think of this stage as the brick and mortar that puts it all together. Without these materials, you can’t have a store, and without coding you can’t have a website. Our expert team builds out your website according to your needs, so it can be accessed across multiple devices and web browsers. This includes building in standard so your site will be ready for optimization. As the saying goes, “If you build it, they will come.” In this case “they” refers to your potential customers—the bread and butter of your business.


Testing & Quality Control

Meeting client expectations is paramount to us, both in functionality and design. Before your website goes live, we put it through all the hoops to make sure security, speed, and functionality are all up to snuff. We settle for nothing less than a “pixel perfect” design.

Functionality and design go hand in hand when it comes to telling an effective brand story. Potential customers are more likely to engage with your site if it’s easy to use and visually interesting. The longer an individual explores your site, the more likely they will be to convert and become a customer.


Site Launch

Congratulations! You’ve made it to the end of the design and development journey and your site is live. But we’re not quite done yet. Our motto at Digital Hyve is “better everyday.” We take client feedback seriously so we can continue to provide cutting-edge services and work that we can be proud of. Most importantly, we want you to be happy with the finished product.

A few months after your site goes live, we offer a post-launch meeting to get feedback on how you feel about your new site. We want to know how you felt about the design and development process, and what we can do to make the experience even better.

At Digital Hyve we refuse to become slaves to a process. We’re constantly adapting and changing as needed to stay a step ahead in the industry, and provide the best measurable results for our clients.

We can talk all we want about our process, but since we’re talking about design, we’ve provided visual examples below to give you a better feel for the type of work we do. We serve a wide variety of clients, each with individual goals and needs. We like to think of our website designs as fingerprints—no two are alike. Check out our examples below to see for yourself! Also, check out Syracuse designs here.