When faced with difficult times, it can seem like an easy decision to cut advertising to save some extra cash. However, our research suggests that those who stick with marketing through economic recessions produce stronger results once the recession ends. Even with things opening back up, we understand that keeping up with your pre-pandemic advertising budget can be difficult. So we wanted to share five completely free ways to market your business and continue to communicate with your customers so you can come out stronger in the end.
1. Google My Business
If you haven’t already, claiming your business’s Google My Business listing is one of the easiest but most impactful free ways to gain digital traction. This listing allows for better organic search results, and its user experience creates seamless contact between customer and business. Google My Business also houses a lot of information a user might be searching for, especially now, so keeping this information up to date is critical. Things like hours of operation, location, phone number, and more can be found with one local search from a customer.
2. Social Media
In this digital age, it’s easy to tell that social media is a great way to market your business. It’s free and organic nature allows you to craft your brand’s story and connect with your audience on a more personal level. Some companies like Arby’s, Target, and Pop-Tarts have discovered that their social media pages give their brand a “personality” when they otherwise would be just another product or service. If you only utilize one or two platforms now, consider branching out to another popular platforms to reach new audiences.
3. Email Marketing Services
Email marketing is unique because customers deliberately give you their email wanting to learn more about you. This is a group of people who have proven that they want to be included in your updates or are curious to learn more. There are plenty of email platforms that allow you to start up email marketing for free.
Utilizing video communication with your customers is a great way to reach them on a more personal level. This can be through social media with Facebook or Instagram Live or posting on platforms like YouTube. Adding a voice and face to a company can add personality and relatability, making it easier for customers to connect with you!
5. Public Speaking
A great way to continue to get the name of your business out there for minimal cost is signing up for public speaking events. Participating in speaking events is a great way to reach and connect in a personal way with a large audience. This is also an excellent option for those that aren’t the most tech-savvy but still want to get in front of customers.
When times are tough, it might seem like advertising should be the first thing to go. However, research suggests that those who stick with marketing through economic recessions produce stronger results once the recession ends. Even if just utilizing these free marketing options, it’s essential to keep communications up with your customers! For questions please feel free to contact our team.