new year new you

The YMCA of Greater Syracuse is a diverse organization of men, women and children joined by a shared commitment to strenghten the community by nurturing the potential of kids, promoting healthy living and fostering social responsibility.


The YMCA’s goal was to increase membership for the start of 2017 and wanted to use social media to create that shift.

THE solution

From December 14th to the 31st, Digital Hyve ran a campaign driving excitement for a one-day sign-up promotion, offering a waived membership fee for any new members.

The two-week drive resulted in more than 600 signups on December 31st. Overall, the campaign generated a whopping 7,700% ROI, potentially bringing in over $300K over the next year for the non-profit.

THE result
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