YMCA
new year new you

The YMCA of Greater Syracuse is a diverse organization of men, women and children joined by a shared commitment to strenghten the community by nurturing the potential of kids, promoting healthy living and fostering social responsibility.

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THE CHALLENGE

The YMCA’s goal was to increase membership for the start of 2017 and wanted to use social media to create that shift.

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THE solution

From December 14th to the 31st, Digital Hyve ran a campaign driving excitement for a one-day sign-up promotion, offering a waived membership fee for any new members.

The two-week drive resulted in more than 600 signups on December 31st. Overall, the campaign generated a whopping 7,700% ROI, potentially bringing in over $300K over the next year for the non-profit.

THE result
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