Syracuse Athletics came to Digital Hyve with the goal of showcasing the Football team in a new light that would appeal to a younger audience.
Our goal was to develop a unique series of images featuring humorous word play, spirited descriptions and engaging visuals that would resonate with our targeted audience. Here is what we created.
Digital Hyve created several sets of creative for 5 different targeted groups to ensure that creative was relevant to its audience and was readily accessible to be refreshed every few weeks.
Digital Hyve developed actionable concepts with impactful results while ensuring that the target demographic needs were customized in the creative, ultimately driving revenue and fans back to SU Football.