NAPSE is an organization that educates, advocates and works to improve the experience and knowledge of both the parents, students,
and advocates of children and young adults with special needs. NAPSE was looking for a branding campaign to give their organization an identity that their target audience could resonate with.
NAPSE’s mission as an organization is to increase the access and quality of advocacy resources for special education families from underserved populations to improve educational outcomes. We needed to come up with a way to visually and graphically communicate this mission with a symbol.
A key and a pencil. These two items symbolized the goals of the organization and the services that they were looking to provide. A key, a tool to unlock doors and opportunities. A pencil, a tool to educate and empower our learning. Together they become a singular tool to improve educational outcomes.