del Lago Resort & Casino teamed up with Digital Hyve in an effort to increase Players Club signups in June and July 2018. Our two-month digital marketing strategy led to eye-opening results.
Our challenge was to create an online audience that would have the strongest intention of signing up for the Players Club.
As Facebook moved away from many behavioral targeting options, we pivoted and leveraged the other capabilities of Facebook advertising. Our approach involved creating lookalike audiences from people who signed up through del Lago’s website. We uploaded the lookalikes to Facebook and targeted them with a conversion strategy designed to drive relevant traffic to the Players Club signup page.