At Digital Hyve, we believe in providing outstanding service to our clients, creating marketing strategies catered to their individual needs. We combine cutting edge technology, innovative thinking, and a passion for digital marketing to get our clients real and measurable results.
We’re proud to work with clients who share our passion for success. Our client spotlight posts highlight the wide range of clients we work with, covering their mission and what makes them stand out in their industry, and how Digital Hyve has helped grow their business through digital marketing.
This client spotlight post is dedicated to Destiny USA!
Destiny USA is one of our long-time clients. Our Account Manager, Emily, takes the lead here, working with our execution team and the in-house marketing team at Destiny to create successful marketing campaigns and strategies. We use targeted digital marketing to reach residents, both inside and outside of the Syracuse area, to help promote Destiny USA as a must-visit destination in New York State, and spread the word about all the amazing experiences it has to offer. Below, Emily covers what sets Destiny USA apart from a typical shopping center, and how Digital Hyve has helped grow their business.
What is their mission?
As the largest shopping center and premier dining and entertainment destination in New York State, the mission of Destiny USA is to be a destination that everyone can enjoy, whether they’re local or travelling to the area. From shopping to dining to entertainment, there is something there for everyone. The debut of Embassy Suites by Hilton at Destiny USA provides guests from out of town with a convenient place to stay, making it easy to plan a vacation at Destiny USA and in the Syracuse area.
What services do they provide?
At Destiny USA you can find specialty shopping, outlet shopping, fun attractions for the whole family, a wide variety of dining options, and a number of exclusive offers and deals. Summer Fun and Winter Fun passes are also offered, so you can get the most value out of your trip, exploring all that Destiny USA has to offer.
What makes them stand out in their industry?
Destiny USA is so much more than a mall—it’s a destination. It’s the largest shopping center in New York State and the 6th largest in the U.S. They combine specialty retail stores, outlets everyone knows and loves, and the best in CNY entertainment and restaurants—all under one roof.
What is one major thing they’re doing or promoting?
We just wrapped up a campaign for The Destiny USA Summer Fun Pass. It’s an awesome ticket booklet that includes 4 Destiny USA venue tickets and 4 free bonus tickets. The bonus tickets include 1 free ticket to the Zoo, 1 free ticket to a select SU Football game, 1 ticket to a Chiefs Game, and 1 ticket to the NYS Fair. It’s a great way to bundle the CNY attractions that our community loves. A similar bundle is offered in the form of the Winter Fun Pass. That’s the great thing about Destiny—it’s a year round destination.
How is the Digital Hyve incorporated into their marketing efforts?
Digital Hyve is responsible for handling the digital side of the marketing efforts for Destiny USA. We are a digital extension of their on-site Marketing team.
This year, we used many tactics from Facebook and Instagram, including GIF, Video, Carousel, and Canvas ads. In addition, we ran Gmail ads, Display ads, and Search ads. We were also able to integrate new tracking methods on the Shopify landing page.
To stay ahead of the curve, we’ve implemented new methods of social ads, such as canvas ads which are optimized for mobile views, carousel ads, and GIF ads.
Digital Hyve also helps with creative. For example, this year we came up with the creative concept of “Destined to ________” .
Measurable highlights from work with Digital Hyve?
There has been an increase in traffic from outside markets to Destiny USA, including visitors from Canada. We aided in this increase by utilizing targeted messaging—putting this message in the right place at the right time, in front of an audience it would appeal to.
Most recently, we created an increased awareness of the Summer Fun Pass through targeting our social campaigns at the right audience, with a goal of helping Destiny USA increase the sales of their Summer Fun Pass booklets.
Looking for ways to improve your marketing strategy? Contact us! Our digital marketing experts can help you create a measurable and meaningful brand experience for your customers.