Category: Marketing Strategy

5 Free Ways to Market Your Business

When faced with difficult times, it can seem like an easy decision to cut advertising to save some extra cash. However, our research suggests that those who stick with marketing through economic recessions produce stronger results once the recession ends. Even with things opening back up, we understand that keeping up with your pre-pandemic advertising budget can be difficult. So we wanted to share five completely free ways to market your business and continue to communicate with your customers so you can come out stronger in the end.

1. Google My Business
If you haven’t already, claiming your business’s Google My Business listing is one of the easiest but most impactful free ways to gain digital traction. This listing allows for better organic search results, and its user experience creates seamless contact between customer and business. Google My Business also houses a lot of information a user might be searching for, especially now, so keeping this information up to date is critical. Things like hours of operation, location, phone number, and more can be found with one local search from a customer.

 

2. Social Media
In this digital age, it’s easy to tell that social media is a great way to market your business. It’s free and organic nature allows you to craft your brand’s story and connect with your audience on a more personal level. Some companies like Arby’s, Target, and Pop-Tarts have discovered that their social media pages give their brand a “personality” when they otherwise would be just another product or service. If you only utilize one or two platforms now, consider branching out to another popular platforms to reach new audiences.

 

3. Email Marketing Services
Email marketing is unique because customers deliberately give you their email wanting to learn more about you. This is a group of people who have proven that they want to be included in your updates or are curious to learn more. There are plenty of email platforms that allow you to start up email marketing for free.

 

4.Videos
Utilizing video communication with your customers is a great way to reach them on a more personal level. This can be through social media with Facebook or Instagram Live or posting on platforms like YouTube. Adding a voice and face to a company can add personality and relatability, making it easier for customers to connect with you!

 

5. Public Speaking
A great way to continue to get the name of your business out there for minimal cost is signing up for public speaking events. Participating in speaking events is a great way to reach and connect in a personal way with a large audience. This is also an excellent option for those that aren’t the most tech-savvy but still want to get in front of customers.

When times are tough, it might seem like advertising should be the first thing to go. However, research suggests that those who stick with marketing through economic recessions produce stronger results once the recession ends. Even if just utilizing these free marketing options, it’s essential to keep communications up with your customers! For questions please feel free to contact our team.

Benefits of Marketing During a Recession

With an economic downturn looming (if not already here), it’s important to look at the implications of a brand’s digital presence and why marketing is still a necessity. We are far more digital now than we were during the economic downturn in 2009. Facebook’s ad revenue was $69.6 billion in 2019 compared to 1% of that in 2009. Still, we can look at previous recessions to determine what the role of marketing is and how a brand’s presence in the market is affected. The opportunity to reach the most relevant and engaging users across digital platforms will be prevalent before, during, and after an economic downturn.

 

Case Studies

A 2009 study, covering research from 10 individual studies, analyzed the statistical significance of maintaining advertising during difficult economic times. The findings all point to the same conclusion: advertising during economic recessions produces stronger results once the recession ends. Organizations that either kept their same marketing budget or increased advertising saw higher sales and stock prices than competitors who decreased budget, across every recessionary period since the Great Depression.

Outside of these studies, there are plenty of available cases where firms pushed their advantage during a downturn. Toyota, for example, was able to weather the storm of the 1973-1975 recession by putting their marketing foot on the gas instead of pulling back. Once the recession subsided, Toyota emerged as the premier imported vehicle in the US.

 

An economic downturn also presents unique opportunities that do not necessarily exist when the economy is in full force.

Share of voice

If we operate under the assumption that a brand’s competitors will stop all marketing, then the opportunity to grow the brand’s share of voice is significantly improved. Going off of the Great Recession, we know that digital marketing will likely remain more consistent than other media; only 2% of online ad spending dropped compared to 22% for radio. Conversely, if we assume a brand’s competitors will continue to market at their current volume, then the brand is in an unfortunate position to lose share of voice among potential consumers.

Market Share

A 1982 study published by the Strategic Planning Institute examined the change in market share during recessionary periods by 1,000 businesses and found those that remained consistent or increased their advertising saw greater market share advantages than those that dropped their marketing. Expanding market share can then lead to substantially higher return on advertising investment.

Consumer perception

Marketing is the most important form of communication between a brand and a consumer. Ceasing marketing, therefore, means ceasing a primary means of communicating with those who matter most. From a study during the recession in 2009, almost half of respondents claimed that a lack of advertising indicates that a business is struggling. Negative brand perception can last even after a recession subsides.

 

Source: Harvard Business Review, April 2009

 

Sector-by-Sector

Healthcare:

A study a few years after the 2008/2009 recession concluded that while revenue did drop significantly in those years, there was no “permanent” change in revenue for healthcare institutions, regardless of size.

Higher Education

A Stanford economist determined that the Great Recession actually increased interest from students in enrolling, continuing the trend from previous recessions. Cuts to financial aid were not only minimal but near-nonexistent for most institutions.

Food & Beverage

The USDA estimated that food-away-from-home spending dropped beginning in 2010, but had risen to almost pre-recession levels by 2016. During this time, consumer spending shifted slightly toward groceries while away from home spending increased every year after 2010.

 

Historically, we can see that continuing to advertise during an economic recession leads to stronger results once the recession is over.  If you are interested in communicating with your customers through advertising or want to learn more about options, contact our team today!

What We’re Reading @ the Hyve: January 2019

Interested in keeping up with the latest trends? Here at the Hyve, we love learning about new ideas and tactics to make sure we stay on top of the ever-changing digital marketing landscape. We compile a list of our favorite articles each month to keep you in the loop too. Check out our recent favorites below!

 

DH in the News

Boosting bookings and memberships with Facebook lookalike audiences (from Facebook Success Stories). One of our recent social media marketing success stories earned us a featured spot on Facebook! THE Facebook. In this case study, Facebook highlights how we grew one of our client’s booking initiations by 2X in a single month. We are so proud to be among an elite group of agencies & businesses that are featured right on Facebook’s website, and we’re grateful for Facebook’s recognition of the Digital Hyve crew and will continue to bring forward thinking ideas to our clients that generate massive returns on their investments.

 

Digital Marketing News

The 2019 Topics & Trends Report released by Facebook looks at rising products, trends, and industries for this year (from Facebook IQ).

This is something we look forward to every year, because who better to compile the most talked about consumer trends, topics, and conversations than Facebook? According to the social media giant, 2019 will see heightened levels of conversation in areas like eco-friendly products, wellness and productivity hacks, and lower cost travel opportunities among many others.

More marketing trends to look for in 2019 (from Entrepreneur).

It’s that time of year when everyone is writing about what to look forward to in the new year, and this article from Entrepreneur hits on many of the social media marketing trends we’re looking at too. From the use of vertical videos in advertising to doing a deep social media audit, we always like to encourage companies to find ways to improve their strategy – and that’s what we’re here for.

A unique take on setting and achieving goals for the year (from Inc).

Alright, maybe this isn’t specific to digital marketing, but it’s highly relevant for business and individuals looking to make 2019 as productive as possible. The author makes the case that goals should be ongoing processes instead of a finish line, encouraging you to not only complete an objective but to then keep pushing instead of thinking you’re finished. We love this idea, after all our rallying cry is Better Every Day.

How the marketing team behind Major League Baseball increased its efficiency and marketing effectiveness (from Think with Google)

Even a massive, global enterprise like the MLB can always improve their marketing strategy. Streamlining their marketing platforms, developing a more customer-focused message, and improving collaboration between their teams gave the MLB a better foundation for increased engagement with their marketing. Lessons learned from the MLB in 2018, like working across teams and finding a core marketing strategy, are challenges facing business both large and small alike.

 

Like these articles? Stay up to date with our link roundup each month. Or, for more digital marketing help, contact us here!

What We’re Reading @ the Hyve: November 2018

Digital advertising budgets focus almost entirely on Black Friday through Cyber Monday (from Marketing Land)

  • With Black Friday and Cyber Monday (barely) in the rearview mirror, we love to see how digital ads play a role in the shopping phenomenon. According to a study from Nanigans, a majority of marketers plan to spend the highest share of their advertising dollars for the weekend of Black Friday and Cyber Monday, with very few planning on focusing on those last minute holiday shoppers in December. The article also mentions that Amazon will see a higher share in these budgets over previous years, as retailers want to get their product in front of as many eyes as possible on the platform. A key strength of digital marketing is hitting consumers when they’re actively searching for products online and driving them to make a purchase a decision, so it’s no wonder these “shopping holidays” are becoming more digital-focused every year.

 

Cyber Monday 2018 is expected to set e-commerce shopping records (from TechCrunch).

  • Digital marketing and e-commerce are two halves of an online store’s business puzzle, and Cyber Monday is the biggest day of the year for e-commerce. This year, an estimated $7.8 billion was expected to be spent online as part of the shopping. Perhaps even more amazing, nearly $2 billion of that is expected to be from a mobile device – all the more reason why your website needs to be optimized for mobile users!

 

The importance of digital marketing and how a business can jump in for the first time (from Forbes).

  • Like most marketing, digital can be a little intimidating when you approach it for the first time. Choosing the right platforms, the best creative, and allocating the optimal budget are all questions that may deter decision-makers from allocating resources for this. That’s why we live to talk about digital marketing and its ever-growing importance in the digital age, and why we love helping businesses with their digital strategies.

 

Google shows us how they took on the task of marketing the Pixel 3 (from Think with Google).

  • Chances are, your line of products or services are not on the same scale as a phone produced by Google – but that doesn’t mean you can’t learn a thing or two about how Google markets their products! In this piece, they dive into the experience of marketing the Google Pixel 3 and competing against the iPhone. Identifying the major points of interests in smartphones and highlighting the strengths of the Pixel in the market helped drive their strategy through the launch of the phone.

 

Interested in learning more about the Digital Hyve, what we are reading, and what services we offer? Contact us to find out more!

What We’re Reading @ the Hyve: October 2018

Laptop and a cup of coffee

Check out what we’re reading at the Hyve this October!

CNBC’s article on Amazon’s big push into digital marketing.

Ever heard of Amazon? They’re a rather well known ecommerce site, and have thrown their hat in the ring with Google and Facebook to expand their digital marketing game. They’ll utilize their immensely popular platform to sell display ads and ‘sponsored’ listings, according to the article. The move from Amazon represents how closely related digital advertising and ecommerce can be, and we’re very interested in how this will affect the digital landscape
Forbes outlines how real estate professionals utilize digital marketing for lead generation.

As digital marketing expands to every industry in the modern age, real estate has found a home on digital ad platforms. Capturing the attention of inbound through paid search ads or targeting social users in the market for a new home are immensely effective strategies, and highlight the inherent benefits of digital marketing. We’ve worked with many local real estate agencies to increase digital traffic and grow lead generation efforts!
A Think with Google article about the evolution of ‘intent’ in the marketing funnel.
We’re always up for a good article from Think with Google (which is just about all of them), and who knows the search marketing funnel as well as Google? Here they outline several real-life scenarios and where a digital user will visit on their way to a purchase decision. It’s more important than ever to identify the quality of users interacting with your brand online, and to measure how well your strategies are turning impressions into conversions.
In a recent study on Econsultancy.com, it was revealed that most Shopify stores don’t have Google Analytics set up correctly.
As digital experts, this always makes us cringe. But fear not, this is one of the most important reasons why we partner with companies. Tracking your website with Google Analytics is a fundamental component of any digital strategy, but if set up incorrectly, it could cause you to lose crucial data. In any given project, we ensure that Google Analytics tracking is properly implemented and measuring important metrics across all pages on your site.

 

Looking for more knowledge? Check out this guest post by our co-founder, Jake Tanner, on the common mistakes companies often make with their digital marketing campaigns. Planning a digital marketing strategy? Feel free to contact us! Our digital marketing experts will work with you to create a personalized digital marketing strategy, helping you reach your target audience.

Mistakes Local Companies Make with Digital Marketing

digital marketing meeting
Guest written by Digital Hyve Co-founder Jake Tanner

I’ve worked on hundreds of digital marketing campaigns and have done hundreds of audits for businesses on their digital marketing. I wanted to share some of the top mistakes I see local businesses making with their digital marketing campaigns. Some of these include:

  • Stopping the campaign too soon or expecting super-fast results
  • Shiny object syndrome
  • Not tracking conversions or events
  • Focusing on the wrong metrics

Below, I’ll be taking a deeper dive into each of these mistakes, and how you can prevent them.

 

Rome wasn’t built in a day

I’ve seen so many companies stop their digital marketing campaigns after a month of testing it out or dipping their toes in. At that point, the company says it doesn’t work and packs up and goes back to traditional marketing. The problem with this? Many times, a month doesn’t give you enough time to test correctly or gather enough data. Sure, your campaign could go gang busters and be a success from day one or two, but you may need a little more time to get to that point.

You may not have enough data in the first month of the campaign to decide on what is or isn’t working at that time. It’s perfectly normal when you first start digital marketing to have to test different strategies, ad copy, audiences, platforms, etc.… This is different from optimization of a campaign. Once you find a hint of what’s working for you, you optimize it so it continuously gets better or stays ahead of the curve.

 

Focus is the key to success

On to shiny object syndrome. This is when you read a blog every week or month about some new cool digital marketing technique or platform and jump from one thing to the next. You never get a chance to reach that point of optimization. You may get some results, but many times they might not last—or you may never get results at all because you’re not focused enough. I see this a lot when a company comes in, decides to spend two-thousand dollars a month in Google Ads, and then once it’s finally producing results for them they just want to jump into the next thing. This might be a jump into Twitter ads for example, but they could just increase budget with Google Ads first and continue to build on their ROI before moving on to testing other things.

I believe in a digital marketing mix of the main platforms such as Facebook and Google, but many times businesses want to move into platforms that will produce less ROI overall before they even saturate the main platforms they are working on. Once you get to the point of knowing your ROI, the more money you invest, the more likely these platforms will continue to provide bigger returns.

 

Better tracking leads to better results

I see websites and companies all the time not tracking any conversions or events online. Before you can optimize a campaign, or tell if it is or is not working, you must be able to track conversions or events! An event might even be someone that clicked on your “click to call” button on your website, or even stayed a certain length of time on your site. It doesn’t always have to be form fills or purchases but those are great to have. Before starting any digital marketing campaigns make sure you are tracking as much as you can!

 

The right metrics matter

I hear all the time that “this campaign has a great click through rate” or “we have such a low cost per click.” These are great metrics to have and you should certainly keep them in mind, but sometimes we lose track of the more important metrics such as cost per lead/event completion. Sometimes you won’t have these metrics for every campaign, but if you can track something like cost per lead that should be part of your focus for your optimization.

You will need to keep in mind overall spend and the number of events you have happening overall too. A campaign goal might just be overall reach or impressions for branding and that’s fine. This is just a reminder to not over look some important metrics when just focusing on the total number of clicks or impressions to a campaign.

 

We didn’t talk about mistakes on specific platforms yet, but we can save that for another day. All marketing can take time and testing. One of the many benefits of digital marketing is that we can test and adapt a lot faster than many other forms of marketing. Working with a team that has experience with digital marketing campaigns can help you cut down on that time to success.

If you’re interested in working with our team of passionate digital marketing experts at Digital Hyve, feel free to contact us!

What We’re Reading at the Hyve: September 2018

red coffee mug with glasses and keyboard

Check out what we’re reading at the Hyve this month!

eMarketer’s recent study highlights the generational divide between Snapchat, Facebook, and Instagram.
It’s no secret that Snapchat has found its home with younger demographics, but Generation Z seems to really, really like it. According to the August study from eMarketer, Snapchat and Instagram are the two most commonly used social apps among Gen Z (sampled in the 12-17 age range). However, Facebook still remains king across all other demos 18 and older. Utilizing social media is crucial for any marketing strategy, but choosing the right platforms for each demographic can often be the key to a successful campaign.

Marketing Week showcases a unique and innovative social media campaign from Guinness.
Anyone that’s familiar with alcoholic beverages likely knows the famous Guinness brand, but even a recognizable name like Guinness needs to remain relevant on digital platforms. With their ‘Made of More’ campaign Guinness takes a very different approach, embracing the incredible story of the “Compton Cowboys” in an attempt to stand out from other ad content on Facebook and Instagram. One of the goals of this campaign was to reach a younger audience and present the Guinness brand to these users on social platforms with inherently interesting content. Better yet, they embraced the vertical format for Facebook by creating vertical videos, an important aspect in adapting to best practices in digital marketing.

Think with Google’s August case study on how to reach ‘atypical’ audience segments for your brand.
Everyone likes to think they know their target audience inside and out, but what about those that haven’t interacted with your brand? It may seem counterintuitive, using precious marketing dollars on an audience that could very well never have any interest in your products or services. Yet there’s often immense potential in these audiences, as CoverGirl discovers in this case study. Your target audience is likely much, much bigger than you originally thought. Reach out to them!

Social Media Today outlines 5 ways to help keep your brand relevant online.
These days, digital marketing is a necessity for both clients and marketers alike. Ensuring that your brand is on the computer and phone screens of your audience is becoming increasingly important to stay relevant as more and more companies operate in the digital arena. Promoting your brand through meaningful content, highlighting your employees and your culture, and utilizing analytics behind each of the platforms you use to broadcast your company are all pieces of the puzzle highlighted in this article.

Looking for more ways to stay on top of the latest digital marketing trends? Check out our other blog posts, or feel free to contact us! Our digital marketing experts will work with you to create a personalized digital marketing strategy, helping you reach your target audience.

Client Spotlight: Destiny USA

destiny usa

At Digital Hyve, we believe in providing outstanding service to our clients, creating marketing strategies catered to their individual needs. We combine cutting edge technology, innovative thinking, and a passion for digital marketing to get our clients real and measurable results.

 

We’re proud to work with clients who share our passion for success. Our client spotlight posts highlight the wide range of clients we work with, covering their mission and what makes them stand out in their industry, and how Digital Hyve has helped grow their business through digital marketing.

 

This client spotlight post is dedicated to Destiny USA!

 

Destiny USA is one of our long-time clients. Our Account Manager, Emily, takes the lead here, working with our execution team and the in-house marketing team at Destiny to create successful marketing campaigns and strategies. We use targeted digital marketing to reach residents, both inside and outside of the Syracuse area, to help promote Destiny USA as a must-visit destination in New York State, and spread the word about all the amazing experiences it has to offer. Below, Emily covers what sets Destiny USA apart from a typical shopping center, and how Digital Hyve has helped grow their business.

 

What is their mission?

As the largest shopping center and premier dining and entertainment destination in New York State, the mission of Destiny USA is to be a destination that everyone can enjoy, whether they’re local or travelling to the area.  From shopping to dining to entertainment, there is something there for everyone. The debut of Embassy Suites by Hilton at Destiny USA provides guests from out of town with a convenient place to stay, making it easy to plan a vacation at Destiny USA and in the Syracuse area.

 

What services do they provide?

At Destiny USA you can find specialty shopping, outlet shopping, fun attractions for the whole family, a wide variety of dining options, and a number of exclusive offers and deals. Summer Fun and Winter Fun passes are also offered, so you can get the most value out of your trip, exploring all that Destiny USA has to offer.

 

What makes them stand out in their industry?

Destiny USA is so much more than a mall—it’s a destination.  It’s the largest shopping center in New York State and the 6th largest in the U.S. They combine specialty retail stores, outlets everyone knows and loves, and the best in CNY entertainment and restaurants—all under one roof.

 

What is one major thing they’re doing or promoting?

We just wrapped up a campaign for The Destiny USA Summer Fun Pass. It’s an awesome ticket booklet that includes 4 Destiny USA venue tickets and 4 free bonus tickets. The bonus tickets include 1 free ticket to the Zoo, 1 free ticket to a select SU Football game, 1 ticket to a Chiefs Game, and 1 ticket to the NYS Fair. It’s a great way to bundle the CNY attractions that our community loves. A similar bundle is offered in the form of the Winter Fun Pass. That’s the great thing about Destiny—it’s a year round destination.

summer fun at destiny usa

 

How is the Digital Hyve incorporated into their marketing efforts?

Digital Hyve is responsible for handling the digital side of the marketing efforts for Destiny USA. We are a digital extension of their on-site Marketing team.

This year, we used many tactics from Facebook and Instagram, including GIF, Video, Carousel, and Canvas ads. In addition, we ran Gmail ads, Display ads, and Search ads. We were also able to integrate new tracking methods on the Shopify landing page.

To stay ahead of the curve, we’ve implemented new methods of social ads, such as canvas ads which are optimized for mobile views, carousel ads, and GIF ads.

Digital Hyve also helps with creative. For example, this year we came up with the creative concept of “Destined to ________” .

 

go karting at destiny usa man and woman playing at destiny usa group exploring at destiny usa

 

Measurable highlights from work with Digital Hyve?

There has been an increase in traffic from outside markets to Destiny USA, including visitors from Canada. We aided in this increase by utilizing targeted messaging—putting this message in the right place at the right time, in front of an audience it would appeal to.

Most recently, we created an increased awareness of the Summer Fun Pass through targeting our social campaigns at the right audience, with a goal of helping Destiny USA increase the sales of their Summer Fun Pass booklets.

 

Looking for ways to improve your marketing strategy? Contact us! Our digital marketing experts can help you create a measurable and meaningful brand experience for your customers.

 

 

What We’re Reading at the Hyve: July 2018

laptop and red mug

As always, there’s no shortage of digital marketing news, but we’ll help you stay up to date on the latest trends. Here’s what we’ve been reading this month!

Think With Google highlights the “know before you go” trends in Google searching.

We all do it, and it turns out we’re even doing it more often. Searches for information on our daily activities like going to a new restaurant, reading reviews on hotels, or business hours are occuring at a higher rate than ever before. This particular trend is a perfect example of why your digital presence should be optimized to present the information that digital users are searching for.

 

Social Media Today brainstorms how to redefine ROI in social media marketing.

Marketing on social media platforms can present unique challenges when measuring just how much return you’re getting for every dollar spent. SMT explains that generating awareness is a key component and reason behind utilizing social media marketing, which cannot always be measured with cold hard numbers. While we see consistent success in lead generation campaigns on Facebook and Instagram, many campaigns run on the basis of putting a brand in front of the most relevant consumers with intent of growing brand awareness with these audiences.

 

A new study from eMarketer shows that influencer campaigns remain influential.

A unique method of advertising on social media, influencers remain a high quality outlet to grow brand awareness through platforms like Instagram. According to the study, a majority of brand marketers are planning on continuing or even increasing their budget for influencer marketing in the future.

 

Hubspot predicts how the inevitable merging of digital marketing and the ‘Internet of Things’ will happen.

While we’re still in the early stages of the Internet of Things (IoT), we’ll see an increasingly closer relationship between this phenomenon and digital marketing in the not-so-distant future. The article documents 6 fascinating developments the author believes will affect both agencies and their clients alike.

 

Why the e-commerce industry is marketing to Gen Z more and more, from Forbes.

Millennials, who? Gen Z is no longer on the horizon – they’re here! As the new generation enters the workforce and represents perhaps the most digital-savvy audience out there, they’re online presence is being increasingly felt in e-commerce. The article cites a study that claims a quarter of the US population is represented in Gen Z, a number which will only grow in the coming years. Engaging your brand with this new generation will become essential in seeing digital marketing success.

 

Looking for more ways to stay on top of the latest digital marketing trends? Check out some of our other blog posts, or feel free to contact us! Our digital marketing experts can help you create a measurable and meaningful brand experience for your customers.

How Businesses Should Be Using LinkedIn: 7 Tips to Success

social media keywords in 3d type

As a business, it is crucial to keep a presence on social media to stay relevant to your market. Some businesses struggle with how to portray themselves. It’s always fun to use Instagram and Facebook to portray your cool culture, but it’s important to have a professional presence on LinkedIn as well. Using LinkedIn is a little different from other platforms and can sometimes be difficult, but don’t worry, we’re here to help! Check out our 7 useful tips below to get started.

 

Tip #1:

Whenever you’re posting you must keep in mind that your account is like a “preview” of your business. Stay as professional as possible without boring your audience. A lot of recent college graduates begin their job search with LinkedIn and if your profile is poor, they may completely disregard you in the remainder of their job search.

 

Tip #2:

Frequently post content and interact with users. Like all other social media, posting often helps you remain relevant, and posting industry related content positions your business as a knowledge leader within your industry. Interacting with users and commenting on/sharing other industry related posts can increase engagement and reach.

 

Tip #3:

This one ties in with #2: Publish articles through LinkedIn. These articles should be industry related and educational. You want to keep your regular posts brief, so this is where you can include longer content. Writing articles builds credibility and these articles will rank higher if the topics are trending. Always remember that the main purpose of your content should be to help your audience!

 

Tip #4:

Although you are showcasing the skills of your businesses on your page, you are not promoting it. Remember that it is not a sales pitch!! You want engaging organic content, not content that will annoy your followers.

 

Tip #5:

Use your company logo for the profile photo so that users know they are on the legitimate page. Also, write an engaging summary to hook the users and feel free to incorporate keywords that relate to your business.

 

Tip #6:

Time out when you should post. Content that is posted before and after regular business hours often gets higher engagement. This can vary though, so be sure to track your analytics to see which posting times work best for you.

 

Tip #7:

Visual content is everything! Like all other social media, photos and videos have more engagement. Using charts and other visual tools when explaining a concept can help users digest information more easily. Videos are the fastest growing type of content and should be used as much as possible. Making informational videos related to your industry is a great way to increase engagement and credibility.

 

Need help creating organic content for your existing LinkedIn page? Or are you starting from scratch and need organic content to get started? Feel free to contact us! Our team of digital marketing experts is here to help.