What We’re Reading @ the Hyve – April 2019

Recent updates from Shopify are making it easier to launch product marketing campaigns on Facebook and Snapchat (from Marketing Dive). In an effort to streamline and consolidate their ecommerce and marketing offerings, Shopify has finally enabled its users to create and launch Facebook and Snachat campaigns right in their own platform. At the very least,… Read more »

What We’re Reading @ the Hyve – March 2019

Now that March has come and gone, we’re back to developing cutting edge marketing strategies and not watching basketball in the office. Here’s what we’re reading to stay updated on the latest trends in digital marketing!   Rounding up some of the most important updates and case studies in the world of digital marketing (from… Read more »

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What We’re Reading @ the Hyve – February 2019

From Super Bowl ads making the digital switch, to brands that are winning the digital game, here are a few of the things we’re reading about this month!   Digital advertising spend is expected to surpass traditional advertising in 2019 (from eMarketer). According to the most recent forecast from eMarketer, digital dollars allocated to advertising… Read more »