Digital Marketing Coordinator

The Digital Marketing Coordinator (DMC) will set the stage by performing keyword and target research that will drive our strategy and connect our clients with their most relevant audiences.
S/he will determine target strategy and budgets for digital advertising campaigns, while recommending relevant advertising platforms including, but not limited to, Google Search, Facebook, Instagram, AdRoll, YouTube, Pinterest, and Snapchat, and will compile this information into proposals for prospective clients. S/he reports directly to the Manager of Digital Marketing and works closely with the business development team, Director of Account Services, and other team members as necessary.

 

Job Responsibilities

  • Respond to RFPs and prospective client Proposals
  • Work with team to gather data and compile Proposals
  • Work with team to research and implement creative and innovative targeting strategies in response to RFPs and Proposals
    • Keyword research for AdWords
    • Social Media Targeting (Facebook & Instagram)
    • LinkedIn, Pinterest, Snapchat platforms
  • Proofread and edit copy and content
  • Review all existing campaigns for optimization opportunities and best practices implementation and consistency
  • Keep current with market-related trends
  • Make strategic recommendations of digital advertising platforms and channels to implement based on the prospective client’s industry and objectives
  • Assist Digital Marketing Producers in creating ad mock ups and writing ad copy for new clients/campaigns
  • Assist Digital Marketing Producers in optimizing existing ad campaigns (i.e. AdWords, Facebook, Instagram, etc.)
  • Participate in creative brainstorming sessions to propel client initiatives with new and innovative strategies and ideas

 

Qualifications

  • Bachelor’s Degree preferred
  •  Strong verbal, written, and digital communication skills
  •  Proven track record of attention to detail
  •  Basic Mathematics
  •  Superior multi-tasking and decision-making skills
  •  Proactive thinking is a must
  •  Strategic insight and analytical skills
  •  Effective problem solver
  •  Professional demeanor
  •  Proven experience working in a collaborative environment