Search Engine Optimization (SEO) is arguably one of the most valuable aspects of Digital Marketing. If you want your site to see more traffic, and climb to the top of SERPs (Search Engine Results Pages) SEO is a must. With everyone vying to be seen, and Google constantly updating its algorithms, the competition is intense and the importance of staying up to date on any changes is imperative.
There’s a lot of information out there to consume when it comes to SEO, but not all of it comes from the most factual sources. If you’re taking the time to get educated, you need to be sure you’re consuming quality information. That’s where our list comes in. Below are 5 valuable (and trustworthy) resources to get you started on your SEO knowledge quest!
Moz has been around since 2004, specializing in making marketing analytics software. Since then, it has also built a strong reputation for being a trusted resource for all things SEO. If you’re looking for a reader-friendly beginner’s guide, this is a good place to start. There are also helpful graphics throughout to help break up what would have the potential to be dense content to get through.
While there are other search engines that SEO applies to (think Bing and Yahoo), Google as a search engine is what Amazon is for online retailing. It’s big, it’s popular, and it’s not going anywhere—setting the standard for the best SEO practices. So naturally, reading their personal guide to SEO is advised. Google also has helpful articles available on topics like the steps to creating a Google-friendly site.
We’ve mentioned this site briefly before, but it’s worth making note of again. This site covers everything in the realm of SEO and Search Engine marketing, and even has its own SEO Guide. It also covers the latest SEO news from both Google and Bing, making it a valuable resource to bookmark even after you’ve gotten the basics down.
If you’d rather listen than read, the SEO 101 podcast is for you. As the “101” in the title states, this podcasts approaches SEO from the most basic standpoint without a bunch of confusing technical details. While laying a foundation of basic understanding, it also covers interesting themes, and will keep you up to speed with the latest SEO news—a good asset to have in a world where the best practices are always being updated.
If you’ve gone through all the basics, and feel like you’re ready to move on to more advanced techniques, this is the guide that should be next on your reading list. Written by Neil Patel and Sujan Patel, both respected marketers and entrepreneurs, this guide allows you to put your knowledge into action by providing you with detailed and up-to-date advanced SEO techniques.
While the resources above will help you get a better understanding of how SEO works and the best practices to use—a necessity if you’re marketing in today’s digital world—it also doesn’t hurt to seek the advice of an SEO expert.
If you’re looking for more advice, feel free to contact us! SEO is just one of our specialties. We use cutting edge technology to bring you the best marketing strategies, so you can create a measurable and meaningful experience for your customers.