Consumer Trends & Marketing Insights You Should Be Aware of This Holiday Season

We’ve just put Thanksgiving behind us, and Black Friday is here…

 

…but the holiday marketing season has only just begun. We’ve still got a full month until Christmas. Do your holiday campaigns need a little tweaking? Or maybe you’re looking for more marketing inspiration to get you through December. Either way, we’ve provided a holiday marketing link roundup below that showcases how some well-known companies are approaching their holiday marketing this season, along with consumer trends and marketing insights you should be aware of. Take a moment to give it a read through, and while you’re at it help yourself to the Thanksgiving leftovers in the fridge. You deserve it. Tis the season after all.

 

 

1.     Sometimes less is more. Target is keeping it simple this holiday season, streamlining the number of their promotions while keeping them meaningful, aiming for a stronger impact on consumers and less promotion overload.

 

2.     McDonald’s is taking the “go big or go home” approach, going all out with their Christmas campaign after last year’s success. The #reindeerready campaign is already tugging on the heartstrings. It began on November 17th and will be featured across TV, social, and digital platforms.

 

3.     Dreaming of a white Christmas? If you live in Europe and you’re the winner of this “Golden Ticket” style of campaign, you’ll be in luck. TK Maxx, a European retailer, is offering customers a chance to have fake snow delivered to their house on Christmas day with this clever marketing campaign.

 

4.     Do your research. Learn how consumers are researching and purchasing gifts this season with this handy breakdown from Marketing Land that details 4 distinct segments of holiday shoppers.

 

5.     What’s trending? According to Google, you should be watching out for these 3 shopping trends this season. The main takeaway? The way shoppers are using their smartphones for holiday shopping is changing.

 

6.     Get personal. Learn how you can use data to create a personalized and effective shopping experience for your customers. Marketing Land provides a list of strategies to get you started.

 

7.     Amazon doesn’t have to steal all the thunder when it comes to holiday sales. According to this opinion piece from Adweek, Facebook’s advanced targeting abilities can go beyond helping consumers make online purchases. Ads can also be used to help encourage in-store purchases.

 

8.     Just in the (St.) nick of time. Google is rolling out new AdWords features that will allow advertisers to add promotion extensions to their ads, along with a new way to test ad variations and reach custom audiences on the Google Display Network. These features are all available in the new AdWords interface.

 

9.     Looking for a way to freshen up your holiday campaign now that Thanksgiving is over? Check out these 11 innovative marketing strategies from Forbes. Then bookmark the article for next year!

 

10.  Don’t slack off. Make sure you conclude the holiday season on a strong note with these 5 end-of-holiday-season marketing tactics that will also get you started on the right foot for 2018.

 

Now that we’ve given you a roundup of ideas for your own campaigns, don’t forget to snag some deals for yourself! If you missed out on Black Friday, Cyber Monday is right around the corner.

 

Looking for more marketing inspiration? Check out our 10 recommended digital marketing news sources, or feel free to contact us! We’re here to help.